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Seiche Reader Survey Results

Thanks to all who took time to complete our readership survey last fall. We distributed the survey to our Web subscribers via a Web survey on SurveyMonkey.com. (A slightly different survey was given to people who read the printed version of the Seiche.)

Of the 18.6 percent of Web readers who responded, most rated the Seiche as a very good to excellent publication (giving it a 4.5 on a scale of 5), and you are satisfied with the job that Minnesota Sea Grant is doing (giving us a 3.5 on a scale of 4).

Your favorite sections of the newsletter are the feature and research stories, followed by the “Did Ja Know?” facts, and the “Readers Want to Know” column that we started in response to your questions.

Most respondents are interested in Lake Superior, ecology, and pollution, followed closely by aquatic invasive species. You use the Seiche mainly for personal and professional interests (80 percent) and you share articles with others and visit Web sites that are referenced.

Your comments show a hunger for historical information about Lake Superior we hope to include that where we can. Readers also want more information about global and Great Lakes topics, including Canada. We are but a small newsletter, whose mission and focus is on Minnesota and Lake Superior, but we will seek to enlarge on topics when we can and provide more Web links.

A few readers expressed frustration that Sea Grant is not more of an advocacy organization. One said:

Take a stand (hard hitting) on obvious negative things happening concerning Lake Superior: overdevelopment, environmental issues, etc. You’ve got good science, use it!

See the “Bow Watch” column in this issue for a response from our director about why we are not an advocacy organization.

Here are some other comments:

The Seiche is a professional publication. I find that it is very well thought through, and it flows unencumbered.

Thank you for the updates and insight into work going on in the region. It’s nice to stay in touch from here in Florida.

I appreciate receiving this publication free each issue. I always gain from the information contained in this publication and regularly share it with my college students. Thanks!

You provided us with many good ideas and questions to answer in future “Readers Want to Know” columns. We appreciate your loyal readership and your help in shaping the Seiche!

By Marie Zhuikov
May 2007

Return to May 2007 Seiche

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